KPI Library
The numbers your business should watch, by industry
Every page below shows the handful of numbers that decide whether a month made money in that kind of business — where each number comes from in your books, what a healthy range looks like, a real worked example, and what happened when a business fixed theirs.
Online stores
Ecommerce KPIs that come straight out of your books
Shopify, Amazon and Etsy sellers doing $200k to $5M a year
Start with: Contribution margin per order
7 numbers · worked example · case study · 5 questions answered
Construction and trades
Construction and trades KPIs built from job-level books
General contractors, remodelers, electrical, plumbing and HVAC companies
Start with: Gross profit per job
7 numbers · worked example · case study · 5 questions answered
Agencies and professional services
Agency and professional services KPIs from the books up
Marketing agencies, design studios, consultancies and law or engineering firms
Start with: Gross margin per client
7 numbers · worked example · case study · 5 questions answered
Short-term rentals
Short-term rental KPIs measured per unit, per month
Airbnb and Vrbo hosts and small property managers with 1 to 30 units
Start with: Net operating income per unit
7 numbers · worked example · case study · 5 questions answered
Trucking and logistics
Trucking KPIs built on a real cost per mile
Owner-operators and small fleets running 1 to 25 trucks
Start with: Net revenue per loaded mile
7 numbers · worked example · case study · 5 questions answered
Salons, spas and appointment services
Appointment business KPIs measured per service hour
Salons, barbershops, med spas, studios and clinics with booked appointments
Start with: Revenue per available service hour
7 numbers · worked example · case study · 5 questions answered
These numbers need clean books first
Every KPI on these pages is only as good as the bookkeeping under it. LedgerDude reads your receipts, matches your bank activity, closes your books each month, and puts these numbers on one page for you.