Quick Answer
What KPIs should a roofing company track?
The short list of roofing KPIs worth reviewing monthly, what each one should be, and what to do when a number drifts the wrong way.
The short answer
- Six KPIs cover a roofing company: job gross margin, material share, close rate, average job size, weeks of cash, days to get paid.
- Residential retail roofing should hold 30 to 40 percent gross margin.
- Material should land near 35 to 45 percent of job revenue.
- Weeks of cash matters most going into winter; aim for 8 to 13.
Why six and not thirty
A dashboard nobody reads changes nothing. These six answer the only questions an owner acts on: did the work pay, is the cost drifting, is sales working, and will cash hold.
Review them the same way every month
Same six numbers, same order, compared with last month and the same month last year. Trend beats precision — a margin sliding three months in a row matters more than one bad job.
Numbers worth watching
Each one is plain math you can check yourself.
| Number | How to figure it | Good range | Why it matters |
|---|---|---|---|
| Job gross margin | (Job revenue − labor − material − subs) ÷ job revenue | 30% – 40% residential | The single number that says whether the work was worth doing. |
| Material cost share | Material ÷ job revenue | 35% – 45% | Shows price increases and waste before they reach net profit. |
| Close rate | Signed jobs ÷ estimates given | Rising without discounting | A close rate bought with price cuts is a margin problem dressed up as a sales win. |
| Average job size | Revenue ÷ completed jobs | Rising faster than costs | Bigger jobs spread the same truck roll and overhead over more revenue. |
| Weeks of cash | Cash on hand ÷ average weekly cash out | 8 – 13 weeks | Decides whether a slow winter is routine or stressful. |
| Days to get paid | Average days from invoice to cash | Under 45 days | Slow collection is the usual reason a profitable roofer runs short of cash. |
What you see inside LedgerDude
This is the page you get each month once your books are closed — the numbers behind every answer on this site.
In one sentence
Track gross margin by job, material cost share, close rate, average job size, weeks of cash and days to get paid. Six numbers, once a month.
Price a roofing job
Put in what one job costs you and the markup you want. We show the price to quote, what you actually keep, and the numbers your books should be watching. Nothing is saved unless you save it.
Shingles, underlayment, flashing, dump fees — everything you buy for this roof.
Crew pay or subcontractor cost for this job, including payroll taxes.
This job's share of trucks, insurance, office and advertising.
How much you add on top of total cost. 35% markup on cost is common.
One square is 100 square feet. Leave at 0 if you do not know.
Total hours all crew members spend on this job.
How many roofs this size you do in a normal month. Used for your monthly targets.
Price to quote
$11,745
Total cost plus your markup.
Profit you keep
$3,045
After materials, labor and overhead.
Profit margin
25.9%
Profit as a share of the price. Healthy roofing work usually lands 10-20%.
Gross margin
38.7%
Price minus material and labor only. This is the number to quote against.
Break-even price
$8,700
Quote below this and the job loses money.
Price per square
$392
Easy way to sanity-check a bid against past jobs.
Numbers your books should track
Profit per square
$102
Compare jobs of different sizes fairly.
Gross profit per crew hour
$76
What one hour on the roof earns you before overhead.
Sales per labor dollar
3.92x
Every $1 of crew pay should bring in $3 or more.
Materials share of price
35.8%
Creeping up? Supplier prices moved and your bids did not.
Labor share of price
25.5%
Rising here usually means jobs are taking longer than you bid.
Overhead covered
$4,545
Gross profit has to cover $1,500 of overhead on this job.
What if costs move?
Slide these to see what happens to this job if material or labor cost changes and your price stays the same.
Now $4,200 instead of $4,200.
Now $3,000 instead of $3,000.
Profit at those costs
$3,045
Same quoted price, new costs.
Profit margin then
25.9%
What the same job would really pay you.
Cost change
$0
Dollars added to or taken off this job.
Your monthly targets
Based on 8 jobs like this one each month.
Revenue to book
$93,960
What you should quote and collect this month.
Overhead to cover
$12,000
Trucks, insurance, office and advertising.
Profit you should keep
$24,360
After all costs and overhead.
Gross profit needed
$36,360
Price minus material and labor, added up.
Jobs just to break even
2.6
Below this, the month loses money.
Crew hours to sell
480 hrs
Make sure you have the crew to cover it.
Take this with you
Download a one-page PDF with your overhead, gross margin and monthly targets. Good for the truck, the bank, or your next crew meeting.
Related answers
Straight answers to the other questions roofing owners ask us.
How do you price a roofing job?
Add up squares of material, crew labor, dumpster, permit and subs to get job cost, add your overhead recovery rate, then divide by one minus your target margin.
What is a good profit margin for a roofing company?
Residential roofing should run 30 to 40 percent gross margin and 8 to 12 percent net profit; repair work carries higher margins than full replacements.
How do you calculate overhead and profit in roofing?
Overhead is last year's operating costs divided by revenue, added to job cost. Profit is applied by dividing that total by one minus your target margin.
What is a good profit margin for a contractor?
Most trade contractors should run 25 to 45 percent gross margin depending on how material-heavy the work is, and 8 to 12 percent net profit.
What is labor burden rate and how do you calculate it?
Labor burden is everything an employee costs beyond wages — taxes, insurance, benefits, vehicle and tools — and it usually adds 25 to 60 percent on top of the hourly wage.
Run a different trade?
Questions people ask
Should I track leads and appointments too?
Track them in your CRM for sales management, but keep the monthly money review to the six above so decisions still get made.
What if I do mostly insurance work?
Keep the same six, but split them retail versus insurance — the collection speed and margin profiles are very different.
How far back should I compare?
Last month and the same month last year. Roofing is seasonal, so month-over-month alone will mislead you.
What does this cost?
One flat monthly price. No hourly bills, no surprises. Founding plans start at $149 a month, and your rate stays locked.
Keep reading
What is a good profit margin for a roofing company?
Residential roofing should run 30 to 40 percent gross margin and 8 to 12 percent net profit; repair work carries higher margins than full replacements.
How do you calculate overhead and profit in roofing?
Overhead is last year's operating costs divided by revenue, added to job cost. Profit is applied by dividing that total by one minus your target margin.
How do contractors manage cash flow?
Forecast cash weekly for thirteen weeks, invoice the day work is complete, collect deposits on material-heavy jobs, and keep a cash floor equal to six to eight weeks of outflow.
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